> For the complete documentation index, see [llms.txt](https://jellycubes.gitbook.io/the-big-vision/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://jellycubes.gitbook.io/the-big-vision/projects/jellycubes-project-overview/jellycubes/why-jellycubes.md).

# Why Jellycubes?

When developing the concept for **Jellycubes**, we were guided by two core principles:

1. **Originality**
2. **A Fun & Collectible Appeal Across All Age Groups**

In terms of originality, we aimed to break away from the usual trends and create something truly unique and personable. Unlike many projects that follow the same handful of concepts, we set out to be trendsetters rather than trend followers. **Jellycubes** is a true "Original" in the NFT space, designed to stand the test of time and avoid being caught in fleeting trends, such as those centered around animals.

We also wanted to create something that was not only fun but also had a strong collectible appeal. Our goal was to develop a concept that could be enjoyed by people of all ages. We believe that **Jellies** achieve this perfectly, making them a powerful foundation for building a robust IP. This approach opens up opportunities for future merchandise, products, and collaborations, allowing **Jellycubes** to expand its reach and influence.